Unique’e Luxury is a Turkish/American niche fragrance brand (design and management in California & made in Turkiye). It was founded by M. Serhat Okyay and Selim Ozen in 2017. It is the first and only Izmir-based niche perfume house. The headquarters is located in California-USA. Since then, Unique’e Luxury has become a well-known Extrait de Parfum brand. 

     The brand has a growing global reputation for its strong and unique high-end perfume blends as well as its luxurious packaging and very good pre- and post-sales relationship. They are creating modern, confident, and sophisticated products for every user. Their rare blends make them unique, and the top quality and obsessive attention to detail make them luxurious.

      As of March 2026, their collection has 19 fragrances. All of them are unisex, made up of top-quality ingredients, done by handcraft with extreme care. Each fragrance has deep, strong and rich notes, and so each becomes a treasure box for users.

    Our newest release was made in January 2026 and named as D’olcezza. It is a newly born gourmand and very sophisticated scent created by our friend outstanding perfumer Gokhan Simsek. It means “my sweetheart” as it has some sweet vibes in it and represent a well touch of Italian culture.

     “I always have a passion for fragrances. And I am addicted to quality. Now, I had a chance to combine both. In Unique’e Luxury, we use the very best quality ingredients available, and work with the bests to produce the best. In addition, our bottles, lids, stickers, boxes, and all other accessory collateral materials used in our production process are top-quality. So, we provide Unique’e Luxury fragrances to make you feel your best. Each fragrance in our collection has a strong personality. We really want to be an icon in the perfumery world with our quality and long-lasting performances.” – Serhat Okyay

     Globally loved, and critically elected masterpieces of Unique’e Luxury are Crush On Me, Kutay, Beverly Hills Exclusive, and Akdeniz. Moreover, Chocolate Makes Me Happy, SoScentific, and Istanbul are also among the best sellers club (2024 data). 

     “Each fragrance is unique and luxurious, so we named it “Unique’e Luxury” on purpose to propose our message to our customers. When they wear our perfumes, they feel the quality and difference. Please be prepared for the many compliments from around you! We are from Izmir; the city called ‘the pearl of the Aegean Sea.’ We are on our way to becoming the pearl of the perfume world.” – Selim Ozen

     Unique’e Luxury fragrances are now available in more than 36 countries around the world. The house’s international presence is expanding daily with a highly selective network of the world’s finest perfumeries.